Social Media Marketing

Social Media Marketing

Social Media Marketing has taken the world of business by storm. Social Networking has become the number one online activity and that’s where you can find your customers. Facebook now has over 750 million active users, Twitter has 250 million, LinkedIn has over 100 million and Google+ has over 25 million (still in the beta testing phase). Of these, 15-20% live in India. Used properly, social media can open up a lot of additional marketing avenues that can bring lots of customers to your website. Social media marketing works for almost every type of business including car dealerships,  local colleges, hair slons, insurance agents, restaurants, dentists, clinics, construction companies, local stores, print shops etc.

Social media is the most effective way to promote your business and reach a large number of highly targeted customers at a low cost. Most people spend 10-15% of their free time online on social networking sites. All you have to do is connect with them. People choose to ‘Like’ or ‘Follow’ you, thereby building a relationship. So when it is time to buy, the customers feel that they have a friend in the business. In addition, your connections will have other connections who can become potential customers if what you offer is popular.

Sounds easy! Setting up accounts in Facebook and Twitter is the easy part – but what you do with them is the difficult part. Social media is not automated and requires constant maintenance and upkeep to keep your customers happy. You must have a smart and effective PR strategy that focuses on the uniqueness, users and usefulness of your company. You should know where to start, what to say and be prepared to spend a lot of time and energy on your campaign. Jumping into Facebook or other social media without knowing the territory is dangerous. Facebook has its own rules and culture. As does LinkedIn, Twitter, and Google+.

As Internet consultants, we at Modweb know the right approach to locate your target business demographic. We create the right profile for the different social networking sites that can potentially increase your brand presence online. We incorporate keywords into tweets and posts to improve search engine ranking and drive traffic to your website. We create snippets with call-to-action that will lead your customers to your sales page or squeeze page. Content posted to social networking sites ahve a low shelf life. we ensure that there never is too little or too much content. We keep track of all the changes that are taking placeon the social media sites and modify our campaign accordingly.