Search engine optimization, also known as SEO, is the activity that refers to the various techniques used to improve your website’s visibility in the search engines like Google, Yahoo, Bing etc. The main focus in carrying out search engine optimization is to get a high ranking within the search engines which in turn will increase the organic, or natural, traffic that you receive on your website.
The goal of search engine optimization is to ensure your website is crawled over by the search engine spiders or bots, so that the search engines take note of your site and its content, categorizing it in a way that will allow it to show up in the SERPs (search engine results pages) when certain keywords are typed.
A wide variety of methods are available for achieving the right level of search engine optimization. At Modweb, we offer in-house SEO services for both on-page and off-page optimization for increasing your website page ranking. We focus on methods like keyword research, setup of clear site headers, title tags, description tags, other meta tags, file names, quality content, internal cross linking and external backlinking for obtaining organic traffic. Other traffic getting methods include Press Releases, Social Media Management, Reputation Mangement and Mobile Phone Marketing.
Search engines make frequent updates of their search algorithm so as to generate more relevant search results. Google has been making regular updates since February 2011. In the last 8 months, there have been updates refered to as the Panda updates. Modweb understands the importance of these changes and keep ourselves updated on the latest news about search engines.